It is often said that the actual purpose of advertising is to create needs and wants. I guess it’s because of that I sometimes get weird looks when I tell my business is an advertising agency (partly because it is that, and partly because it’s too weird to say ”my business strives to the small business owner’s best marketing buddy”), especially when I am talking with people that are into sustainability, permaculture and social justice – like myself.
Years back, when I was looking for an easy to use web-shop, and cart systems like Magento weren’t available yet, I checked and evaluated different Open Source systems, to name some: WordPress, Joomla and Drupal. It took me a lot of time and development installations, even some failures until I decided to go with Drupal.
When you come to our website, you are greeted by the phrase "We are a high-quality and friendly small advertising and marketing agency from Pirkanmaa and our task is to help small companies succeed in their marketing." Good quality is probably a pretty clear attribute for an advertising agency, but what the heck is a friendly advertising agency?
It becomes clear when we look at our values. The first of these is “friendly,” and we write this:
In the middle of the beautiful early spring season - empty streets, quiet cafes, closed boutiques. Schools and event arenas are empty, only the grocery store is still buzzing. The effects of COVID-19 are visible in everyone's everyday life, all around the world.